Five million people tuned in to watch the Rolex Kentucky
Three Day event; a 90-minute pre-Olympic special covering the CCI**** , the highest level of the Event, which aired on Sunday,
May 2, from 1:30 p.m. to 3:00 p.m. EST on the NBC Television Network. Titled the Rolex Equestrian Championship, the program
was a first for the sport of Eventing on national network television. This year, NBC has agreed to televise the Event each
year on the first weekend in May.
NBC also televised full coverage of
the Olympic Equestrian Events in Athens in 2004, Beijing in 2008 and London in 2012.
As the sport moves into the media giants of national TV and Internet Promotion,
viable sponsorship opportunities arise. All major events are streamed live and promote their events and sponsors. Major
equestrian athletes are highlighted for the draw of spectators that they attract. As a rider becomes more popular, they are
featured on countless equestrian magazines and websites as their recognition grows.
Interactive websites can
bring play by play coverage of major events as well. This year, the cross country phase of Badminton Horse Trials was available
worldwide on BBC interactive. FEI TV brings all 4* events to your computer screen. Horse and Country TV will also cover
daily events at the London 2012 Games.