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Photographs courtesy of Bob Metzger

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Meredith Michaels Beerbaum wins the 2005 World Cup Show Jumping in Las Vegas, NV

NBC:

Five million people tuned in to watch the Rolex Kentucky Three Day event; a 90-minute pre-Olympic special covering the CCI**** , the highest level of the Event, which aired on Sunday, May 2, from 1:30 p.m. to 3:00 p.m. EST on the NBC Television Network. Titled the Rolex Equestrian Championship, the program was a first for the sport of Eventing on national network television. This year, NBC has agreed to televise the Event each year on the first weekend in May.
 
NBC also televised full coverage of the Olympic Equestrian Events in Athens in 2004, Beijing in 2008 and London in 2012. 

As the sport moves into the media giants of national TV and Internet Promotion, viable sponsorship opportunities arise. All major events are streamed live and promote their events and sponsors. Major equestrian athletes are highlighted for the draw of spectators that they attract. As a rider becomes more popular, they are featured on countless equestrian magazines and websites as their recognition grows.

Interactive websites can bring play by play coverage of major events as well. This year, the cross country phase of Badminton Horse Trials was available worldwide on BBC interactive. FEI TV brings all 4* events to your computer screen.  Horse and Country TV will also cover daily events at the London 2012 Games.